Arcade design · United States
Atari Arcade Lab
How do you make a classic arcade game harder without making it unfair?
Explore channelGame design and production, live
From the first pixel to the final playtest. Watch game developers around the world share their screens, build in real time and answer your questions, all under the Atari brand.
The channel guide
Follow a studio, find an independent developer or get deep into a discipline.
Arcade design · United States
How do you make a classic arcade game harder without making it unfair?
Explore channelArt & animation · Japan
Watch a sprite go from rough sketch to a character that feels alive on screen.
Explore channelLevel design · United Kingdom
Build a world players want to explore, one room, route and secret at a time.
Explore channelProgramming · France
Get under the hood of movement, attacks, collisions and the split-second feedback that makes combat click.
Explore channelProduction · Canada
Follow one game across multiple broadcasts and see what survives its first real playtest.
Explore channelGame design · Germany
See what happens when one small rule changes the way an entire game plays.
Explore channelSound design · Sweden
Hear how developers build sound cues for hits, hazards and power-ups, then test them in motion.
Explore channelTools & workflow · Australia
Watch developers build the tools that let a small team make a bigger game.
Explore channelPlaytesting · Brazil
See developers play through submitted layouts and explain where the pacing and difficulty need work.
Explore channelFeatured series
Follow one developer across a series of live builds. Come back to see which ideas survived the playtest and what changed after viewers asked questions.
Explore Prototype to Release →Paid live masterclasses
Take on one practical task with a developer and ask questions as they work.
75 minutes · Sample $25
Block out a route, place hazards and run the first playtest.
60 minutes · Sample $19
Build an upgrade loop that makes every trip a meaningful decision.
90 minutes · Sample $29
Use landmarks, shortcuts and secrets to make players curious about the next screen.
Headline event concept
One brief. Developers around the world. Follow the prototypes live, watch the final playtests and see how many games can come from the same arcade mechanic.
Studio channel · United States
How do you make a classic arcade game harder without making it unfair?
Free channel · Sample programming
Sample lineup
Independent channel · Japan
Watch a sprite go from rough sketch to a character that feels alive on screen.
Free channel · Sample programming
Sample lineup
Independent channel · United Kingdom
Build a world players want to explore, one room, route and secret at a time.
$8/month · Sample price
Sample lineup
Independent channel · France
Get under the hood of movement, attacks, collisions and the split-second feedback that makes combat click.
$8/month · Sample price
Sample lineup
Independent channel · Canada
Follow one game across multiple broadcasts and see what survives its first real playtest.
Free channel · Sample programming
Sample lineup
Independent channel · Germany
See what happens when one small rule changes the way an entire game plays.
$8/month · Sample price
Sample lineup
Independent channel · Sweden
Hear how developers build sound cues for hits, hazards and power-ups, then test them in motion.
Free channel · Sample programming
Sample lineup
Independent channel · Australia
Watch developers build the tools that let a small team make a bigger game.
Free channel · Sample programming
Sample lineup
Independent channel · Brazil
See developers play through submitted layouts and explain where the pacing and difficulty need work.
$8/month · Sample price
Sample lineup